Robert Lumer – Visual Systems

cromoly 26

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Identity

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26

cromoly 26 sources rare frames and curates parts into builds that are hard to repeat. The identity runs on one idea — the hint of imperfection. Raw, black and white, material-aware, never slick. Patina over perfection. Steel is real. Typography by Out of the Dark

logo.jpg

decal.jpg

forks.jpg

custom-bike.jpg

card.jpg

prototyping.jpg

editorial.jpg

photography.jpg

poster.jpg

cromoly 26

,

Identity

,

26

cromoly 26 sources rare frames and curates parts into builds that are hard to repeat. The identity runs on one idea — the hint of imperfection. Raw, black and white, material-aware, never slick. Patina over perfection. Steel is real. Typography by Out of the Dark

logo.jpg

decal.jpg

forks.jpg

custom-bike.jpg

card.jpg

prototyping.jpg

editorial.jpg

photography.jpg

poster.jpg

o2

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Identity

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24-25

From February 2024 to August 2025, I worked as a freelance Senior Creative for the In-house Brand Design Unit at O2 Germany. In this role, I collaborated with colleagues from the Brand Management team, specializing in brand design. Together, we developed creative solutions for a wide range of design needs across the company.

logo.jpg

trade-deal.jpg

o2-run-1.jpg

ooh.jpg

o2-run-2.jpg

digital.jpg

type-moment.jpg

o2

,

Identity

,

24-25

From February 2024 to August 2025, I worked as a freelance Senior Creative for the In-house Brand Design Unit at O2 Germany. In this role, I collaborated with colleagues from the Brand Management team, specializing in brand design. Together, we developed creative solutions for a wide range of design needs across the company.

logo.jpg

trade-deal.jpg

o2-run-1.jpg

ooh.jpg

o2-run-2.jpg

digital.jpg

type-moment.jpg

Youngstars Parlour

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Identity

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24-26

Youngstars Tattoo Parlour is a unique tattoo studio based in Munich. After in-depth research and defining a clear creative direction, we developed a flexible design toolkit, the acronym YSTP, as well as key brand assets. The deliverables include, among others, letterpress business cards, gift cards, shop decals, sticker sets, T-shirts, posters, and shop flags. We also developed a distinctive Instagram concept to set the studio apart from the competition. The collaboration is ongoing.

logo.jpg

sketch.jpg

business-card.jpg

resident-poster.jpg

acronym.jpg

merch.jpg

digital.jpg

sticker.jpg

flashday.jpg

Youngstars Parlour

,

Identity

,

24-26

Youngstars Tattoo Parlour is a unique tattoo studio based in Munich. After in-depth research and defining a clear creative direction, we developed a flexible design toolkit, the acronym YSTP, as well as key brand assets. The deliverables include, among others, letterpress business cards, gift cards, shop decals, sticker sets, T-shirts, posters, and shop flags. We also developed a distinctive Instagram concept to set the studio apart from the competition. The collaboration is ongoing.

logo.jpg

sketch.jpg

business-card.jpg

resident-poster.jpg

acronym.jpg

merch.jpg

digital.jpg

sticker.jpg

flashday.jpg

Flatmatch

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Identity & Digital

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24-25

Supporting the rental platform Flatmatch with Digital and Brand Design. Through pragmatic, fast-paced, project-based collaboration, we continuously evolved the brand’s visual identity, product, and website. Our work helped establish a consistent, modern look while adapting to the startup’s evolving needs.

logo.jpg

people.jpg

icon.gif

colors.jpg

on-brand.jpg

clp.jpg

mobile.jpg

ooh-berlin.jpg

interior.png

states.jpg

Flatmatch

,

Identity & Digital

,

24-25

Supporting the rental platform Flatmatch with Digital and Brand Design. Through pragmatic, fast-paced, project-based collaboration, we continuously evolved the brand’s visual identity, product, and website. Our work helped establish a consistent, modern look while adapting to the startup’s evolving needs.